Pre-flagship · GCC hospitality platform
We master-franchise the world's tested restaurant brands into the GCC — and build original concepts beside them. One platform, two engines: one de-risked, one upside.
The platform
Proven brands make the story fundable. Original concepts make it valuable.
The de-risked engine
We secure GCC rights to the world's tested F&B brands — casual dining, fast casual, coffee and beyond — then localize and scale them on known unit economics. Demand is already proven; the work is operational execution, not market discovery.
How we select brands →The upside engine
Alongside the franchise portfolio we develop our own dining IP — concepts the group owns outright. This is where a platform compounds value beyond the licence fee: brand equity that belongs to us.
Our approach to IP →The portfolio strategy
The categories where proven brands travel best into the Gulf — and where we focus the search. A platform is built across formats, not on a single bet.
Sit-down concepts with broad appeal and repeatable unit economics — the backbone of a franchise portfolio.
The world's fastest-growing restaurant format: quality food at speed, built for the Gulf's mall and high-street footfall.
High-frequency, daypart-defining concepts with strong margins and fierce customer loyalty.
Formats built for the Gulf's social, multi-generational table — where the region over-indexes globally.
Our own dining IP, developed on the same platform — the equity the group keeps and compounds.
Why now
The Gulf's appetite for international dining is compounding, and the world's best brands want a serious local operator. The timing is the opportunity.
new restaurant licences issued in Dubai in 2024 alone — the world's #2 gastronomy capital after Paris.
Dubai Dept. of Economy & Tourism, Gastronomy Industry Report 2024annual growth of chained outlets — led by international franchises — in UAE foodservice through 2031.
Mordor Intelligence, UAE Foodservice Marketof 2025 private-equity buyouts were bolt-on acquisitions — the platform-and-add-on model this company is built on.
Cherry Bekaert Private Equity Report 2025The playbook already works here
Americana Restaurants — master franchisee of KFC, Pizza Hut and Hardee's across the Middle East since the 1970s — today operates 2,650+ restaurants in 12 countries, generated $1.8 billion in revenue in the first nine months of 2025, and is dual-listed on the Abu Dhabi and Saudi exchanges.
Americana Restaurants 9M 2025 results →Our footprint
A single, coherent region. The GCC shares a customer, a regulatory logic and a real-estate ecosystem — so a platform built for the UAE extends across the Gulf. Flagship first, then a measured rollout market by market.
How the group operates
We run restaurants before we franchise them. Capital backs operators — that is the whole thesis.
We license concepts with a real track record, on known unit economics — not hunches or hype.
One flagship, then a measured rollout. Each opening earns and de-risks the next. No land grab.
GCC supply chain, labour market, real-estate relationships and regulatory fluency — first-hand.
Whether you invest in operators or you are a brand looking for a serious GCC partner — there is a door for you.
